Cele mai tari citate despre publicitate și marketing

Un geniu al industriei auto, a revoluționat lumea nu doar prin ceea ce a făcut în această industrie, dar s-a dovedit și un adevărat mentor prin multele sale citate devenite celebre. Mai jos expunem ceea ce Henry Ford spunea despre industria publicității și a marketing-ului, în urmă cu aproape un secol, dar și o serie de alte citate ale unor guru ai marketing-ului:

1. Stopping advertising to save money is like stopping your watch to save time

2. If all my money was 20 dollars, I would buy pencils for 2 dollars and I would advertise them for 18 dollars – (Dacă toţi banii mei ar fi 20 de dolari, de 2 dolari aş cumpăra creioane şi de 18 dolari aş face publicitate la ele) – Henry Ford

Alte citate celebre ale unor oameni din industria publicității, unii dintre aceștia veritabili guru ai creativității și copywriting-ului:

1. “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

2. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

3. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

4. “An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

5. “Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out…” – David Ogilvy

6. “Great content is the best sales tool in the world” – Marcus Sheridan

7. “Telling lies does not work in advertising.” – Tim Bell

8. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

9. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

10. “It is no longer enough to satisfy your customers. You must delight them.” – Philip Kotler, the Father of Modern Marketing


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